Tips to follow when picking a domain name
Before choosing a domain name, you need to go through many factors and decide based
upon that. Domain name has higher contribution in success of your website growth,
especially if you are planning to buy an expired domain. Here let's see some comman
factors which you need to look into before buying a domain name.
1. Choose the domain extension
When you are planning to buy a new domain, the first thing you need to decide is the
domain extension. You can choase the domain extension for your website based on the
purpose of the website. Say if you are planning to start a blog, then your ultimate goal
would be to drive traffic to your website and start earning from either AdSense or affiliate
links or through guest posting. In this case, you can go with.com domain extension. Also, if
you are planning to target any specific country to gain the traffic, then you can choose that
particular countries ccTLD. For instance, this domain www.dirbusiness.co.uktargets the UK.
This is a UK Business Blog targeting massively the UK audience.
In the other hand, if you are planning to starta website for your business. Then you can
choose the domain extension based on the country which you are targeting on. For
instance, if you are planning to start a cleaning company in UK, then you can go with .co.uk
cCTLD doma in extension. For instance, this domain www.quickcleaningservices.co.uk is a
website which is started to offer cleaning services in UK. So it is created using the .co.uk
ccTLD domain extension.
So based on the purpose of the website, you need to choose the domain name. Choosing
the domain extension based on the business goal will highly help you in SEO and getting the
right visitors to your website
2. How to choose the domain name
So choosing the domain name is more important. Again it depends on the goal of the
website. If you are planning to starta blog, then either you can go with the keyword focused
domain name or the domain name with the brand name.
If you are planning to start a business website, then its must for you to have the brand name
as the domain name. For instance, if you take www.clickdo.co.uk, you can see the brand
name ClicktDo is present in the domain name.
On the other hand, while choosing the domain name for your brand, It's highly positive if
you try to have the target keyword along with the brand name in the domain. For instance,
if you check www.quickcleaningservices.co.uk, in this domain name target keyword
"cleaning services" comes in accordance with the brand name. So this kind of domain names
will greatly help you with SEO if you are planning to rank for highly competitive terms.
So based on the business purpose and goal you need to choose the best domain name for
your business
3. Length of the domain name
Even though if you are planning to start a domain for business purpose or just as a blog. You
should make sure that the domain name should be short enough. But the length of the
domain name is not under control in some cases. But its always recommended to have the
short domain names. But if you are planning to rank for highly competitive term and trying
to go with keyword focused domain name, In that case, you can go with long domain
names.
It's always recommended to have the short domain name, but it doesn't mean that the long
domain names are tough to rank in Google search.
4. Avoid numbers and hyphens in domain name
If you are planning to buy a domain name for your business, then you should avoid having
the hyphens (-) in the domain name. Having the hyphens in the domain name is not a good
sign. Even though its not yet proven that domain names with hyphen is a spam domain.
There are some implications that the domain names with hyphen are usually created by the
competitors in the business industry just to outrank the other websites.
So the domain names with hyphens should be avoided in most cases. If you are planning to
register a new domain name for your business, don't use symbols like hyphens in your
domain name. In the same way, you should not use the numbers in the domain name.
Hence avoid using both the numbers and the hyphens in the domain name.
5. Easy to pronounce
Domain names should be easy to pronounce and remembered by the users. You should not
have the complicated domain names. Your domain name should be easy to be pronounced
by everyone.
Ideally the objective of the creating the domain name is to make the users search your
business website and access it by using the domain name. Computers are going to use the IP
addresses to access your domain name. Hence the domain name should be easy to
remember and pronounce by the users.
6. Register Soon
If you are planning to buy an expired domain, then you should not delay it. Like you, many
buyers will be in the hunt for the domains all day and if you found any good damain, you
should register is instantly. Delaying will result in losing the domain name. Not only the
expired domains, even if you are planning to register a new domain name for your brand,
you should buy it immediately. If your business focuses on many countries, then make sure
that you buy the domain names with multiple country domain extensions (ccTLD), so you
can build the website by targeting each country.
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